Is There More?


You’ve spent many years and many thousands of dollars studying the fields of strength and conditioning. You are a professional, after all. You know that every time you turn the page of a strength oriented magazine or catalogue there is always someone claiming that their breakthrough method of training or supplementation will give an athlete the edge he or she needs to become the champion. And you know that it is generally nothing but buncombe! But every now and then...

You do learn tidbits here and there that can make a difference, and you add these tidbits to your growing arsenal of methods and techniques. Well what if there were a source of hundreds of these tidbits, well organized and simply presented, in one volume? There is. What if these tidbits came from the trenches - from the strongest and most powerful athletes in the world and their coaches? They do. They are all captured in The Weightlifting Encyclopedia (WLE).

We are not talking only about the elements of sports science (although they are covered in WLE). We are not talking only about what the great athletes of the former Soviet Union were doing (although that’s covered as well, along with what the Bulgarians, the fast emerging Greeks and the powerful Cubans are doing). We are also talking about what the greats of the past and present have learned about training, from breaking world records while training a few hours a week - to breaking records by training for many hours across multiple workouts per day. We are talking about how to deal with the athlete who needs more power but can’t rack the bar properly in the power clean. We are also talking about how to work with an athlete who can lift a bar from the floor properly. And we are talking about how to select a training shoe or deal with a torn callus as well.

What if in addition to all of that there was more material on the how to teach the technique of the Olympic lifts than any other resource that you had ever seen? Well all of this and more does exist, in WLE. That is why so many strength coaches use it and praise it. For example, Al Vermeil, strength coach of the world champion Chicago Bulls has said "Your book is a truly great resource. It belongs in the library of every strength coach." and why Lynne Stoessel-Ross, former Assistanct Strength and Conditioning coach at Georgia Tech and Texas A&M said "I highly recommend this book to any and all athletes that pursue excellence in their sport...".

Whether you think there is more to learn about strength training or not, maybe you'd simply like to learn more about how to teach athletes the Olympic-style lifts or related exercises (such as power cleans). Then the our new video is your solution. The Weightlifting Encyclopedia Video Companion (WEV) was created as a companion to The Weightlifting Encyclopedia (WLE) book and it's just as comprehensive in its own way (a full three hours in length). It demonstrates many of the techniques, technical rules, assistance exercises, learning sequences and types of equipment that are presented and analyzed in the book. In some cases the video expands upon what is in the book, in other cases the book covers material about a subject that the video approaches from a different angle. In still other cases, the book covers material in detail that the video does not address at all (e.g., training for strength and power, mental preparation, diet and nutrition, coping with injuries, preparing for a competition, motor learning theory and biomechanics). In essence, the book and video complement each other.

See for yourself. Take a look at the contents of the book and video. We are so sure that you’ll learn a great deal, and that you’ll truly value what you learn, that we make the following offer. Order the book and/or video (we offer a discount to those who order both at the same time). Study the contents. If you don’t think the book and/or video are worth every penny you paid for them, ship them back in their original packaging, in the same condition that you received them, for a full refund. That’s it. But we don’t think you’ll do that. We think that instead it will earn a valued place on your bookshelf or video room and that you'll want to share both with your colleagues and athletes. Or maybe you’ll decide to keep them in your drawer, lest someone else find out too many of your secrets! Order now.


Copyright 1998 A is A Communications. All rights reserved.
Last Revised: Septemeber 27, 1999.